Villagers Sausages are one of the UK’s most established specialist sausage shops, with over 100 varieties. The Brief: To achieve national publicity (print and broadcast) for the owner (Sausage Ron), raising his profile in the industry and target market. The Campaign: We needed an edge for Sausage Ron – something unique that the media would be interested in. We knew that Ron was very adept with a sausage so decided to turn his skills into sausage art. We advised Ron to create sausage pictures and sculptures of famous people which we could promote. Ron created Sausage pictures of Des & Mel and Richard & Judy. We also commissioned him to create a sculpture of Colleen Nolan (presenter of ITV’s Loose Women). The Results: Ron’s pictures were featured on Des & Mel and in NUTS magazine, including a name check for his shop and web site. His Colleen sculpture was a main feature on Loose Women – with a name check for his shop and web site. Ron was then invited onto the Des & Mel show for a regular feature called challenge Des & Mel. He was the star of the show, teaching Des & Mel to make sausages live on air. The feature ran every day for a week.