Our recent announcement that Mood Foods, the company behind Ombar Chocolate, has moved into larger premises to increase production is great news for the Cambridge based company see http://tinyurl.com/zflavs8.
Mood Foods used Social Media to connect with their market, the people who actually eat their Chocolate. It would be easy for the company to leave that side to the wholesalers and the people who sell their products but company MD Richard Turner didn’t want to feel out of touch with consumers.
Social media has enabled them to engage with their audience and explore new markets. It is important for the industry not to drop out of the loop with the people eating their food. It’s important to understand what people think of your products, not just focus groups and buyers. Social media is an important marketing tool. Manage it properly and spend time connecting with your market. They’ll tell you for free what they think of your products, what they think could be improved and what they say to their friends. It brings your product alive much more than any wholesaler’s pallet could do.