Just as 2016 has become the year of augmented reality and Pokemon Go it looks like 2017 is going to be the year of the 360 degree video ad. Virtual reality is sizzling across the ad landscape right now. Facebook and Google have already made huge moves in this space and Snapchat just announced a 360 degree campaign for Sony’s new horror flick Don’t Breath. The technology is evolving at an incredible rate, with production going beyond the 360 degree view to enable users to push forward. Just as it is used in film trailers, 360 ads are improving the user experience.
More brands are flocking to this advertising format and 2017 will see it become mainstream across mobiles and tablets.