Ivantage helps clients improve their online profitability through traffic generation, traffic analysis, traffic conversion and traffic protection. Ivantage specialises in Search Engine Marketing, Search Engine Optimisation, PfP campaign management, The Brief: To raise the profile of the company and its services, with a focus on the retail sector. The Retail Campaign: We used a combination of case studies and by-lined articles to highlight the benefits of a search marketing campaign, position MD Matt Trimmer as a leading authority on search marketing and demonstrate how SEM works and just how effective it has been for Ivantage’s clients. We worked closely with Ivantage to develop articles with interesting angles for the sector. We worked with Ivantage’s clients to develop case studies. The Results: Features were published in leading industry marketing titles as well as key retail media. Retail Bulletin commissioned Matt to be a regular contributor to its magazine and arranged a seminar for its subscribers on the subject of SEM, hosted exclusively by Ivantage and attended by leading decision makers in retail.